Ecoxperience

From a broken checkout to a seamless experience, redesigned from the ground up, built to convert.

Year:

2024

Timeframe:

2 months

Tools:

Framer, Figma

Category:

Generative AI

From a broken checkout to a seamless experience, redesigned from the ground up, built to convert.

Context

Ecoxperience's WooCommerce store had a conversion problem disguised as a tech problem. Page loads took 4+ seconds, but the real issue was an inconsistent interface that made users second-guess every click. The brief: redesign the e-commerce experience from the ground up, migrate to Shopify, and build a design system that could scale with the brand.

A redesigned experience built on systematic decisions.

Three core decisions that shaped the redesign from how we structured the system to how users experience it today.

Component-based design system

Every UI element follows the same 8pt spacing grid, type scale, and interaction patterns. 32 reusable Figma components — buttons, cards, forms, badges, navigation — each documented with all states and variants.

Simplified Checkout UX

Reduced from 5 steps to 3. Clear progress indicator, single-column forms with inline validation, and trust signals at every decision point (secure payment, return policy, eco impact).

Live impact counter

Real-time environmental metrics shown at the moment of purchase. Designed to feel celebratory — soft animations, warm colors, human-friendly copy, instead of raw numbers.

A redesigned experience built on systematic decisions.

Three core decisions that shaped the redesign from how we structured the system to how users experience it today.

Component-based design system

Simplified Checkout UX

Reduced from 5 steps to 3. Clear progress indicator, single-column forms with inline validation, and trust signals at every decision point (secure payment, return policy, eco impact).

Live impact counter

Real-time environmental metrics shown at the moment of purchase. Designed to feel celebratory — soft animations, warm colors, human-friendly copy, instead of raw numbers.

A redesigned experience built on systematic decisions.

Three core decisions that shaped the redesign from how we structured the system to how users experience it today.

Component-based design system

Simplified Checkout UX

Reduced from 5 steps to 3. Clear progress indicator, single-column forms with inline validation, and trust signals at every decision point (secure payment, return policy, eco impact).

Live impact counter

Real-time environmental metrics shown at the moment of purchase. Designed to feel celebratory — soft animations, warm colors, human-friendly copy, instead of raw numbers.

A redesigned experience built on systematic decisions.

Three core decisions that shaped the redesign from how we structured the system to how users experience it today.

Component-based design system

Simplified Checkout UX

Reduced from 5 steps to 3. Clear progress indicator, single-column forms with inline validation, and trust signals at every decision point (secure payment, return policy, eco impact).

Live impact counter

Real-time environmental metrics shown at the moment of purchase. Designed to feel celebratory — soft animations, warm colors, human-friendly copy, instead of raw numbers.